Crumbl Cookies has become a household name, known for its ever-changing cookie menu and iconic pink boxes. However, recent reviews and events have sparked criticism of the brand.
This article will explain why some people are turning against Crumbl and what experts think about the situation.
A Mixed Review from a TikTok Influencer
In a recent TikTok video, influencer Nara Smith, who boasts over 10.4 million followers, shared her less-than-stellar thoughts on Crumbl’s. While sampling a cookies and cream milkshake-inspired cookie, Smith stated, “That ” wasn’t wasn’t.
She gave the peanut butter cookie a lackluster rating of “2,” admitting her dislike for the flavor influenced her score. However, she did praise the frosting on the pumpkin cookie.
What stood out was that she threw away the iconic Crumbl pink box, which contained cookies that essentially went uneaten. Instead of enjoying the treats, she recreated a Crumbl-like recipe for her kids, complete with homemade sprinkles and butter.
This candid review has left many wondering if this marks the beginning of a backlash against the famous cookie brand.
Crumbl’s Criticisms
Smith’sSmith’sis isn’t a sign of Crumbl’Crumbl’sing reputation. A recent pop-up event in Australia left many fans disappointed. The event served cookies that were several days old and priced much higher than usual. Although Crumbl did not sponsor the event, it reflects poorly on the brand.
Moreover, some consumers have begun to voice their concerns about Crumbl’s cookies’ high-calorie content. With some varieties clocking in at over 1,100 calories, people question the nutritional value of indulging in such treats.
Can Crumble Recover from This Backlash?
Despite the recent criticisms, experts believe that Crumbl is at a turning point but can still turn the tide in their favor. Priscila Martinez, a marketing expert with two decades of experience, suggests that brands can often benefit from controversy.
She states, “TikTok” is very forgiving, and the audiences there love cunning comebacks.”
Crumb” could leverage the negative feedback by humorously engaging with the community. For instance, they could respond to the Smith review with a clever twist or even name a cookie after her to embrace the chatter surrounding their brand.
A Sweet Success Story
Founded in 2017 in Logan, Utah, by cousins Jason McGowan and Sawyer Hemsley, Crumble has experienced rapid growth. There are over 1,068 Crumble locations in the U.S. and Canada, with around 100 more set to open in 2024. They sell approximately 1 million cookies daily and plan to expand to Australia soon.
In a statement to Delish, Crumble emphasized its goal to create a welcoming atmosphere for cookie lovers, inviting people to enjoy their baked goods and create lasting memories together.
The Enduring Popularity of Crumbls
Despite the current criticism, many TikTok influencers continue to rave about Crumble. For instance, a toy and candy reviewer, Grace Mary Williams, shares her opinions on Crumbl’s flavor drops. “There are constantly new cookies to try out, so it keeps it fun,” she says.
Crumbl releases six new flavors each week, giving fans something to look forward to. Williams, who has been reviewing Crumbl cookies since a store opened near her in Long Island, finds the rotating menu keeps her audience engaged and eager to learn which flavors are worth the investment.
Crumbl’s Appeal
Crumble cookies are undeniably indulgent, and this is part of their charm. Carissa Erzen, a baking blogger, notes that while Crumble cookies are high in calories, their creativity and unique flavors attract many fans.
“Crumbl fans get excited about the rotation of cookie flavors,” she says, highlighting the thrill of unboxing that iconic pink box.
However, it’s essential to acknowledge the nutritional concerns. With cookies averaging between 740 and 950 calories, Crumble has launched “Crumbl minis” for those looking for smaller portions.
These smaller versions were initially available only on Mondays but quickly gained popularity, prompting Crumbl to make them available all week.
Expert Opinions on Nutrition
Despite the high-calorie counts, some nutritionists still endorse Crumbl’Crumbl’sch. Dietitian Heidi McIndoo mentions that enjoying treats can be a part of a healthy diet. “For ma” y, Crumble provides that pleasure,” she says, emphasizing the importance of enjoyment in eating.
McIndoo also advises that sharing the large cookies is a good practice, as they contain several servings. This balance allows cookie lovers to indulge without overdoing it.
Price vs. Pleasure
Marketing expert Ashton Boothroyd argues that Crumbl doesn’t justify its pricing or calorie content. “It is “a snack, a treat, and sure, there are other options out there,” he says.
“However,” you go to Crumbl to indulge.” The is primarily a result of its ability to provide a viral, shareable treat that offers a sense of indulgence rather than a health-focused snack.
Conclusion
The recent criticism surrounding Crumbls Cookies is a complex mix of social media influence, high-calorie content, and customer expectations. While some may express disappointment, the brand has a loyal following that appreciates its indulgent treats and the fun of discovering new flavors each week.
With innovative marketing strategies and engaging content, Crumbls can navigate this rocky terrain and continue to delight cookie lovers everywhere.
FAQs
Crumbl Cookies have gained popularity due to their unique rotating flavors, high-quality ingredients, and visually appealing packaging, which creates a buzz on social media platforms like TikTok.
Crumbl Cookies generally range from about 740 to 950 calories per cookie, with some variations exceeding 1,100 calories, especially in specialty items.
Yes, Crumbl has introduced “Crumbl” minis,” which “are smaller versions of their cookies available throughout the week, allowing for a more moderate indulgence.
Crumbl frequently uses social media to engage with customers, including encouraging reviews and feedback on their products and showcasing new flavors each week.
If you try Crumbl Cookies, be prepared for a high-calorie treat meant to be shared. The rotating flavors add excitement, so check their website or social media for weekly updates on what’s available!
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