Trader Joe's garnered significant attention in March after rolling out its viral mini canvas tote bags, which quickly flew off the shelves. Now, the grocery chain is giving shoppers another bag option to keep on their radar.
This week, Trader Joe's unveiled its new mini insulated bags, which are available in two colors: pink and teal. And judging by the popularity of Trader Joe's previous bag releases, these are sure to sell quickly.
Although the bags aren't currently listed on the grocer's website, shoppers have reported seeing them in stores for $3.99.
The new product is a smaller version of TJ's reusable insulated bag, which can hold up to eight pounds of groceries.
As the name suggests, customers who opt for this deal can score five Classic Roast Beef Sandwiches for just $5.
Despite the enthusiasm for the new insulated bags, some shoppers expressed concerns about being able to get their hands on one.
This isn't the first time Trader Joe's has had to set purchasing limits on items. The supermarket chain has had to do the same for other in-demand products, such as its frozen kimbap, which TJ's launched last summer.
When Trader Joe's debuted its mini canvas tote bags in March, stores sold out of the highly sought-after item, with some resellers offering the bags for hundreds of dollars.