The more burritos, the better! And one super-fast-growing chain is trying to bring burritos to the masses via a huge expansion.
Burritobar, a Toronto-based Tex-Mex chain that offers classics like burritos, tacos, and bowls, just announced a franchise agreement with U.S. partners in New Jersey, planning for 93 new franchised restaurants.
The growth potential for the brand in the US market is enormous and today's announcement marks a historic milestone for the brand as we now have commitments for 750 restaurants under contract throughout the Nation."
Known as BarBurrito in Canada, the chain first opened in Toronto in 2015, quickly becoming a go-to for fast-casual Tex-Mex food across Canada.
Burritobar's menu is reminiscent of other fast-casual Mexican American chains. It offers burritos, bowls, street tacos, and quesadillas made to order,.
Fillings include rice, black beans, pinto beans, cheese, fajita veggies, red salsa, green salsa, lettuce, tomatoes, cilantro, red onion, corn, pickled jalapeño, and more.
The Burritobar menu also includes sides like churros and extreme fries or extreme chips, loaded with a choice of protein, queso, and fresh veggies.
The menu is comparable in Canada, with the addition of falafel as another protein option.