Fall is here, so it’s officially jacket season—a perfect excuse to add fresh pieces to your wardrobe. Jackets offer an easy way to complete an outfit while staying warm, and with so many styles, there’s something for every occasion.
Target’s latest addition to the fall collection is a $40 denim bomber jacket from their Wild Fable brand, and it’s quickly becoming a fan favorite. This stylish jacket is capturing attention, especially compared to similar options at REVOLVE and Saks Fifth Avenue, which can cost up to 14 times as much!
Wild Fable Women’s Denim Bomber Jacket: Affordable Style for Fall
Target’s Women’s Denim Bomber Jacket from their in-house brand Wild Fable is quickly becoming a go-to for shoppers looking for style and affordability. Priced at just $40, this jacket offers the best of both worlds with its trendy design and accessible price tag.
The coat is in a classic blue denim wash, perfect for layering and pairing with other fall essentials.
With a silhouette that combines elements of a bomber and moto jacket, this piece is as versatile as it is fashionable. It has oversized arms, a fitted hem and cuffs, and a short moto-style collar with a single-button closure, giving it a chic, retro vibe.
The collar adds a stylish touch, while the two-tone color blocking adds extra visual interest.
Retro Colorblock Design
One of the standout features of this denim bomber jacket is its two-tone design. The primary fabric is light blue denim, but the underarms and sides feature a very light blue, acid-washed color block.
This retro-inspired look is perfect for adding a bit of edge to any outfit. The jacket is crafted from midweight recycled cotton, providing warmth without being too heavy.
With a full lining inside, this denim bomber jacket is made to keep you cozy, making it ideal for chilly autumn days. The lining is quilted, which not only adds extra warmth but also gives it a more premium feel—something that shoppers are raving about in reviews.
Customers Are Loving It: Nearly 5-Star Ratings.
Despite having just a handful of reviews, Target’s denim bomber jacket is already gaining traction with nearly a 5-star rating.
Shoppers appreciate its trendy design, comfort, and quality, with many commenting that it feels like a much more expensive piece.
One customer noted that it’s the “best denim jacket” they’ve purchased and even recommended sizing up to allow room for a hoodie underneath—an excellent tip for those colder days.
Another shopper compared it to jackets from Zara, praising the quality and style, saying, “Super good quality for a Target jacket. So cute!”
Another reviewer mentioned they bought the jacket after seeing it go viral on TikTok, stating, “It’s so cute, and I love the style! It’s rare to find a denim jacket with a quilted lining, and this one has just the right amount of warmth for fall.”
How Target’s Denim Bomber Jacket Stacks Up Against High-End Options
Comparison to REVOLVE’s BLANKNYC Guest Star Jacket
REVOLVE’s BLANKNYC Guest Star Jacket, priced at $148, is a high-end option that shares some similarities with Target’s version.
Like the Target jacket, it features a bomber-style silhouette with a slightly stretchy collar and elastic waistband. However, the BLANKNYC jacket has an additional zippered sleeve pocket, giving it a more classic bomber jacket feel.
Crafted with 90% cotton and 10% spandex, the BLANKNYC jacket is slightly stretchier than Target’s all-cotton version. However, both jackets have full linings—Target’s has a quilted cotton lining, and BLANKNYC’s has a 100% polyester lining.
While the materials and details differ slightly, these jackets’ look and feel are similar, making Target’s version a fantastic value at a fraction of the price.
FeatureTarget Wild Fable JacketREVOLVE BLANKNYC Guest Star Jacket
Price $40 $148
Material 100% recycled cotton, 90% cotton, 10% spandex
Lining Quilted Polyester
Additional Details Two-tone acid wash Zippered sleeve pocket
Comparison to Saks Fifth Avenue’s 3.1 Phillip Lim Collarless Cropped Denim Jacket
For those looking to splurge, Saks Fifth Avenue’s 3.1 Phillip Lim Collarless Cropped Denim Jacket, priced at $550, is another stylish option with a similar vibe.
While it has a more cropped fit and lacks a collar, the silhouette and color are close to those of the Target jacket. The 3.1 Phillip Lim jacket also features color blocking on the back, similar to the Wild Fable design, and is made from 100% cotton, just like Target’s jacket.
However, this premium version has additional high-fashion details, such as a long zippered side pocket and side welt pockets. While the $550 price tag reflects these features, Target’s $40 option offers a comparable style without the hefty price.
FeatureTarget Wild Fable Jacket3.1 Phillip Lim Jacket (Saks)
Price $40 $550
Material 100% recycled cotton 100% cotton
Collar Style Short collar Collarless
Colorblock Design Two-tone acid wash Back color block
Additional Details Quilted lining Long zippered side pocket
Why Target’s Denim Bomber Jacket is Worth Checking Out
The Wild Fable denim bomber jacket might not have the high-end details of a $550 designer piece, but it certainly holds its own in terms of style and comfort. With a full lining, retro color blocking, and a unique blend of bomber and moto jacket elements, this $40 jacket delivers on style without breaking the bank.
Whether you layer it over a hoodie or pair it with a basic tee and jeans, this jacket is perfect for achieving an effortless fall look. Plus, with rave reviews and nearly five-star ratings, it’s clear that shoppers love this budget-friendly alternative to pricier options.
FAQs
Is the Target denim bomber jacket true to size?
Some shoppers suggest sizing up if you want a roomier fit, especially if you plan on layering with hoodies or sweaters.
Does it have enough warmth for colder fall days?
Yes, the jacket is lined with a quilted layer, making it ideal for cooler fall days without being too heavy.
How does it compare to high-end jackets like those from REVOLVE or Saks?
While the quality of materials and additional features differ slightly, the Target jacket offers a comparable look and comfort at a fraction of the cost, making it a budget-friendly choice.
Are the pockets functional?
Yes, the jacket includes functional pockets, a big plus for many shoppers.
Is this jacket available in other colors?
The jacket is only available in a classic blue denim wash with two-tone accents.
If you want to add a stylish, versatile piece to your fall wardrobe without splurging, Target’s Wild Fable denim bomber jacket is a wise choice.
At only $40, it’s a great find that balances style and affordability, allowing you to enjoy a high-fashion look at a price that won’t break the bank.
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