Are you a chip lover with a creative flair for flavors? Lay’s wants you! After a seven-year break, Lay’s has returned its exciting “Do Us A Flavor” contest, inviting fans to share their wildest potato chip ideas to win big.
And by big, we mean $1 million! If your chip flavor catches Lay’s attention, it could be on store shelves in 2025, ready for snackers everywhere to enjoy.
A Chance to Bring Your Flavor Dream to Life
In the past, Lay’s has given snack enthusiasts a unique opportunity to turn their flavor fantasies into authentic snacks.
Denise Truelove, Senior Vice President of Marketing for PepsiCo Foods North America, expressed the company’s excitement: “Lay’s has always valued our fans’ creative input, and it’s our fans who help make Lay’s chips as iconic as they are today.
With Do Us A Flavor, we’re thrilled to put the power back in their hands and discover the next big potato chip flavor.”
The contest is officially open for entries and will run until February 21, 2025. It’s easy to participate — submit your flavor ideas. Whether your inspiration comes from favorite global dishes, local delicacies, or something original, Lay’s wants to hear it!
How to Enter and What to Submit
Entering is as easy as eating chips! You can submit up to 10 flavor ideas daily, so let your creativity flow. Each entry requires:
- Flavor Name: Make it catchy and memorable.
- Inspiration: Tell the story behind your flavor idea.
- Key Ingredients: Describe the essential flavors that make your idea unique.
Your submission will be reviewed by a panel of expert judges, who will select three finalist flavors. These flavors will be developed by Frito-Lay’s culinary experts and will hit store shelves in April 2025.
The grand prize winner will receive $1 million, while the two runners-up will each receive $50,000.
Some Inspiration to Get You Started
To celebrate the return of the contest, Lay’s is re-releasing five beloved flavors from past contests, including:
- Cheesy Garlic Bread (2012 winner)
- Chicken & Waffles (2012 finalist)
- Crispy Taco (2017 winner)
- Southern Biscuits & Gravy (2015 winner)
- Wavy Fried Green Tomato (2017 finalist)
So, if you need a little snackspiration, grab a bag of these classics and get your flavor juices flowing.
Make Your Snack Legacy
This contest isn’t just about creating a flavor — it’s about leaving a legacy. Take the time to think about what makes your idea genuinely unique and delicious. Who knows? Your flavor could become a nationwide favorite.
Whether your hometown favorites or exotic cuisines inspire you, Lay’s wants to taste what you offer. Good luck, and may the best chip flavor win!
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