Kellanova, a leader in the snack industry, is spicing up its popular Cheez-It and Club Crackers brands with fresh, bold flavors.
The company, known for its innovation, is expanding its cracker lineup to satisfy the growing demand for exciting, new taste experiences. Let’s dive into the latest mouthwatering additions to these beloved snacks.
Cheez-It Introduces Smoked Cheddar and Smoked Gouda
Fans of Cheez-It crackers are in for a treat! Kellanova has introduced two new flavors—Smoked Cheddar and Smoked Gouda—to its Cheez-It family. These flavors were inspired by viral TikTok videos in which snack lovers added smoky seasonings to Cheez-It crackers, creating buzzworthy snacks at home.
Smoked Cheddar features the rich taste of hickory and oak wood smoke combined with subtle hints of onion. If you’re a fan of the classic cheddar flavor but crave a bolder kick, this one is for you.
Smoked Gouda offers a different kind of smoky delight, with nutty undertones and maple wood smoke for a slightly sweeter and more sophisticated taste. Both flavors were designed to elevate the Cheez-It experience with a rich, smoky twist that snackers can’t resist.
The Social Media Influence
Adding these smoked flavors wasn’t random—social media trends fueled it. TikTok users have been sharing creative ways to enhance Cheez-It crackers with smoky flavors, sparking a wave of interest that caught Kellanova’s attention.
By launching these new varieties, the company is staying relevant and tapping into the power of social media to guide product development.
Club Crackers Adds Sweet Hawaiian and Cinnamon Sugar Varieties
Kellanova didn’t stop with Cheez-It. They’ve also added two new flavors to their Club Crackers lineup—Sweet Hawaiian and Cinnamon Sugar Club Minis. These flavors bring a fresh twist to gatherings and holiday spreads.
Sweet Hawaiian crackers are designed for versatility. Like Hawaiian rolls, these crackers have a slightly sweet flavor that pairs beautifully with savory toppings. Whether you’re serving them with creamy brie, tropical fruits, or ham and Swiss cheese, they will surely be a hit at any party.
Cinnamon Sugar Club Minis offers a holiday-themed treat for those with a sweet tooth. These bite-sized crackers can be enjoyed as a dessert snack or paired with sweet dips for an indulgent holiday treat.
Perfect for festive gatherings, they add a warm, cinnamon sweetness to the cracker category.
Targeting Cash-Conscious Shoppers with Snack Innovation
With inflation on the rise, consumers are more budget-conscious than ever. Kellanova understands this and is focused on introducing new, exciting snack flavors that keep people reaching for their products despite tighter budgets.
By launching unique varieties of its top-selling snack brands, such as Cheez-It and Club Crackers, Kellanova is aiming to attract customers who want to treat themselves without spending too much. These new flavors satisfy the craving for indulgence while offering affordable snacking options.
Expanding Kellanova’s Snack Empire
Kellanova has long been a major player in the snack industry, and that dominance only strengthened when the company transitioned to focus solely on snacks.
Two months after the announcement that candy giant Mars would purchase it for nearly $36 billion, Kellanova is doubling down on its strategy to grow its market share.
This plan includes introducing new flavors for Cheez-It and Club Crackers. Cheez-It, a billion-dollar brand, has been a cornerstone of Kellanova’s snacking strategy for years.
The brand continues to evolve, with recent innovations like Cheez-It Puff’d (launched in 2022) and a collaboration with Hidden Valley Ranch that brought even more flavor variety.
This summer, Cheez-It made its way into fast food when Taco Bell introduced a Crunchwrap burrito featuring the beloved cracker. This kind of product expansion shows just how central Cheez-It is to Kellanova’s growth in the snack market.
Club Crackers’ Growth Strategy
While Cheez-It is a major player, Kellanova is also pushing to grow its Club Crackers brand. Earlier this year, they introduced a “spicy” (sweet and spicy) flavor with the help of Mike’s Hot Honey.
The brand is rolling out Sweet Hawaiian and Cinnamon Sugar Club Minis to appeal to customers looking for snacks that can double as appetizers or desserts.
According to Carrie Foose, director of brand marketing for Club Crackers, the goal was to create crackers that work well at gatherings and events. Foose explained that just like Hawaiian rolls, the Sweet Hawaiian crackers are perfect for pairing with various ingredients, making them a versatile choice for any occasion.
The Cinnamon Sugar variety, meanwhile, is aimed at the holiday market. It provides a fun, dessert-like option that can be included in holiday spreads or served as a snack.
Why These Flavors Matter
Launching these new flavors is about more than just giving customers something new to snack on. It’s a strategic move by Kellanova to solidify its position as a leader in the snack market.
By staying in tune with consumer trends—whether that’s the smoky flavors trending on TikTok or the growing demand for versatile, sweet-and-savory snacks—Kellanova ensures its products remain relevant and desirable.
For Cheez-It lovers, the smoked flavors offer a fresh twist on a beloved classic, while Club Cracker fans enjoy exciting new options that elevate their snack game. Whether you’re planning a holiday party or just looking for a fun snack, Kellanova’s new offerings are sure to satisfy.
Conclusion
With the introduction of Smoked Cheddar and Smoked Gouda Cheez-Its and the new Sweet Hawaiian and Cinnamon Sugar Club Crackers, Kellanova continues pushing the boundaries of snack innovation.
These bold flavors are not only delicious but also designed to appeal to the ever-changing tastes of today’s consumers.
Whether you’re drawn in by the viral TikTok trends behind the smoked Cheez-Its or the festive appeal of Cinnamon Sugar Club Minis, one thing is clear: Kellanova knows how to keep snack lovers coming back for more.
These new flavors are the latest example of the company’s commitment to keeping its snacks fresh, exciting, and irresistible.