Target’s latest release of exclusive Stanley Quencher Tumblers, inspired by the upcoming “Wicked” movie, has become the talk of TikTok and beyond. The tumblers in the signature “Elphaba” green and “Glinda” pink are offered in 40-ounce and 20-ounce sizes.
While fans are excited to get their hands on these limited-edition drinking vessels, the demand for the tumblers has led to some intense shopping experiences—one so wild that it almost caused a brawl at a Target store.
Shoppers Scramble for “Wicked” Stanley Cups
On October 13, a TikToker shared a viral video showing shoppers rushing into a Target store to grab the limited-edition Stanley cups as soon as they hit the shelves. The video quickly gained attention and highlighted the chaos and desperation of customers trying to secure these collectible items.
Sped up to capture the scene, the footage shows customers sprinting towards the tumbler display.
Most of the pink and green tumblers were gone in seconds, with clinking metal cups echoing through the aisles. The frenzy left some shoppers shocked by the aggressive behavior around them.
Did It Almost Get Violent?
In the video, the TikToker asks a couple of remaining shoppers if anyone had tried to grab something out of their hands during the rush. “People went crazy over the Wicked Stanleys,” the caption reads, encapsulating the wild nature of the event.
One shopper responded by admitting that someone had tried to take a tumbler out of their hand. “I was running, and someone asked if there were any left.
Then she tried to take mine, and I had to say ‘No,'” the shopper shared. The chaos and intensity of the scramble reflect just how sought-after these tumblers have become.
Stanley Cups Cause Chaos Nationwide
Although some TikTok videos show a relatively calm buying experience for some lucky fans, others reveal similar chaotic scenes at Target locations. In fact, one TikTok user even joked about having “survived the Stanley wars” after securing one of each tumbler.
“We fought for our lives, and thankfully, nobody got hurt,” TikTok quipped in its video. This sentiment was echoed in other posts, which showed crowds eagerly snatching the tumblers from the shelves.
In one viral video, a Target employee is seen pushing a cart of tumblers from the stock room. Most of the tumblers were gone before the crowd could even look at the inventory.
The scene unfolded in seconds, highlighting the demand for these exclusive cups.
Social Media Reactions to the “Wicked” Stanley Craze
The overwhelming popularity of the “Wicked” Stanley tumblers sparked a wave of reactions on social media, especially from those who were left empty-handed.
One TikTok user commented, “I can’t wait to see these at thrift stores in a year,” poking fun at the current hype and suggesting that some of the frenzy may die down in the future.
Others voiced their frustrations about shoppers who grabbed multiple tumblers at once, leaving little for other fans. “I’m all for people getting excited over releases, but I’m not for people buying 5, 6, or 7 tumblers at a time,” one user wrote.
“That’s unfair to the others who waited and wanted one too.”
Resale Market Skyrockets: Stanley Tumblers Listed for Hundreds
As with previous Stanley releases, a secondary market quickly sprang up, with tumblers being resold on platforms like eBay, Mercari, and Poshmark. Prices have skyrocketed, with some listings reaching as high as $400 for a single tumbler.
In one instance, a lot of four Stanley tumblers was listed on eBay for a buy-it-now price of $1,000.
Even on Poshmark, one pair of tumblers sold for $187. The resale market has made it even harder for regular customers to obtain these limited-edition items, further adding to fans’ frustration.
Target’s “Wicked” Collection: More Than Just Stanley Cups
The “Wicked” Stanley Quenchers are just one part of a broader merchandise rollout tied to the upcoming release of the “Wicked” movie, which will hit theaters on November 22.
On October 3, Target announced that it would be offering more than 150 “Wicked”-inspired products, both online and in stores, leading up to the movie’s premiere.
These products include clothing designed by “Wicked” costume designer Paul Tazewell and a singing Elphaba doll. The extensive collection aims to capture the magic and excitement of the beloved musical’s adaptation into a feature film.
Stanley’s Reputation: This Isn’t the First Time
Stanley tumblers are no strangers to causing shopping frenzies. Previous releases, like the “Winter Pink” Stanley tumbler in January, have sparked similar chaos.
In that case, customers reported physical altercations and even attempted robberies at Starbucks stores where the tumblers were being sold.
The iconic brand has built a reputation for its exclusive releases, often leading to long lines, parking lot campouts, and general mayhem at stores like Target, Starbucks, and Taco Bell. With the growing popularity of these items, the Stanley frenzy won’t be slowing down anytime soon.
What’s Next for Stanley Fans?
Fans will likely continue to clamor for new releases with the buzz around the “Wicked” Stanley tumblers still fresh. Stanley’s limited-edition drops will keep drawing attention—and maybe even a little chaos- whether at a local Target or online.
However, patience might be essential for those looking to avoid the rush. As some commenters have pointed out, these trendy items may eventually appear at thrift stores, or the hype might fade.
Until then, Stanley fans must be ready to act fast if they want to add these coveted tumblers to their collection.
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